The LEGO Enterprise History

The PROFANO brick has changed into a worldwide experience that is all the a part of the cultural fabric as Billund, the little area in Denmark where it all began. Nevertheless the company’s advancement into an industry giant was not without the discuss of setbacks and strains. One of those came in 1942 any time a warehouse fire consumed almost all of00 the doll manufacturer’s wooden stock, leading Ole Kirk Christiansen to make a significant decision.

He decided to move the company away from wooden toys and toy autos, which had been the bread and butter, and move into clear plastic toys. It will be a major adjust for the family-owned provider, and one which was not primarily well received.

A reporter noted that “plastics would not replace very good, solid wood. ” But Godtfred Christiansen persevered and started to experiment with new models that utilized plastic. The first commencement step was the introduction of the Automated Binding Bricks that gripped together to avoid block podiums from toppling on children.

The new Profano bricks would not become the famous toy that we understand today until 1949. Till then, the interlocking bricks were more of a construction gadget than an actual building doll. It was as well not till 1958 that your satisfying pressing coupling program started to be a standard characteristic.

Throughout the 1972s, the company continuing to widen https://lego-x.com/2021/12/10/places-to-take-your-kids/ in production and market reach. The company added Legoland template parks to the mix and unveiled more advanced establishes that were geared toward older followers, including the Technic line of bits such as axle assemblies, gears, levers, and general joints.